Live · payments processing now

Embedded payments
brought to life

The embedded payments platform that allows retailers to own their branded payments, wallets and rewards, working with their existing infrastructure to deliver.

Talk to sales See how it works

Coverage live

10,000+

connected financial institutions

Uptime SLA live

99.9%

256-bit TLS encryption end-to-end

API response live

<50ms

p95 < 150ms · 30d rolling

Industry data | Not Wedge results

70.91% avg cart abandonment · 22% abandon due to checkout length · 19% abandon due to lack of trust +91% lift on a single branded one-tap 11.8 avg form fields in US checkout 0 for branded checkout 58% of loyalty memberships sit inactive 57% of Starbucks US revenue runs through their branded loyalty wallet 71% say loyalty programs do not drive loyalty 53% of cardholders rank cashback as the most valuable reward loyalty points redeem at 13–30% cashback redeems at 85%+ $0 balance-sheet contribution from third-party payments $2.1B+ held on Starbucks’ balance sheet 70.91% avg cart abandonment · 22% abandon due to checkout length · 19% abandon due to lack of trust +91% lift on a single branded one-tap 11.8 avg form fields in US checkout 0 for branded checkout 58% of loyalty memberships sit inactive 57% of Starbucks US revenue runs through their branded loyalty wallet 71% say loyalty programs do not drive loyalty 53% of cardholders rank cashback as the most valuable reward loyalty points redeem at 13–30% cashback redeems at 85%+ $0 balance-sheet contribution from third-party payments $2.1B+ held on Starbucks’ balance sheet

Legacy process

Existing solutions degrade margins and brand equity.

×Wallets lack customer utility or value

×Loyalty points are opaque and untrusted

×Discounts degrade brand equity

Wedge

Wedge delivers a branded platform that drives revenue

Differentiation

Retailers get to leverage Wedge across their platform.

Wedge sits on top of retailers’ existing tech stack; existing processors, wallets, and partners stay in place while Wedge adds the brand and behavior layer that ties them together.

→Own branded payments, wallets, and cashback, making the retailer the hero
→Expanded consumer spending power increases revenue
→Cashback platform drives repeat purchases
→White-labeled wallets, funded by retailers, brands, and customers, create loyal, devoted advocates

Platform

One integration. Four products.

Own branded payments, third brand-funded cash-back, white-labeled wallets and powerful loyalty tools.

01 · Payments

Own Branded Payments

White-label checkout owned end-to-end by your brand. Pre-funded wallets, instant settlement, no card-network fees on your branded balance.

AOV uplift · ~38%

02 · Cashback

Third-Brand-Funded Cash-Back

Partner brands fund cashback into your customer’s wallet, locked down to the retailer’s store. Zero cost for additional revenue.

cost to retailer · $0

03 · Wallets

White-Labeled Wallets

A branded wallet inside your app: your design, your data, your customer relationship. Holds balance, cashback, and gift credit in one place.

repeat purchase · +22%

04 · Loyalty

Powerful Loyalty Tools

Tiers, dayparting, cohorted cashback. Impactful rewards that create behaviors, native to the same integration that powers payments.

cart size lift · +34%

Why these three

The tools that drive winning behaviors.

Hundreds of billions in volume have flowed through three patterns. Now Wedge merges all three into one unified white-labelled product.

›

Branded embedded payments

Drives conversion

$2.5T

Global transaction volume

Cashback

Drives spending

$40–60B

Per year · US

★

Stored value wallet

Drives retention

$2.12B

Top program · balances held

Cashback drives spending. US credit card issuers pay out $40–$60B in rewards every year. Wedge captures that cashback and locks it down to the retailer’s wallet.

One SDK. All three behaviors.

Implementation

Built on top of what you already run.

Wedge plugs into the platform you already operate. Existing processors stay. Existing partners stay. Wedge adds the product that ties them together, and the brand layer that puts you in front.

01 · Branded button, front and center

One button. Yours.

Customers see your brand at the moment of purchase, removing friction, increasing conversion, and reducing basket abandonment.

02 · One product, every funding source

EBT, HSA, branded card. Routed together in a single transaction.

Your branded card sits alongside SNAP/EBT, HSA, branded wallet, and cashback wallet. Wedge unifies them all under one payment with intelligent business-logic routing to the correct funding source. Every payment routes and clears through one branded experience.

03 · Cashback funded by your partners

Your wallet. Their cashback.

Any partner brand can fund cashback directly into the customer’s wallet, turning your e-commerce into an ads platform. Your loyalty is paid for by the brands you sell, while every transaction reinforces your brand instead of someone else’s.

By the numbers

Built for the brands you know.

$2.5T

Global transaction volume running through embedded payments. The conversion engine Wedge brings to retail.

$40–60B

Paid out in cashback by US credit card issuers every year. Wedge captures it and locks it to the retailer’s wallet.

$2.12B

Held on the largest stored-value wallet in retail. More than most regional banks.

Technology stack

A sophisticated payment stack, in harmony with your existing systems.

Monetize your payments, deliver value to your customers, and capture more revenue on your balance sheet.

your-brand.com / checkout

▸ embedded · brand-pay

own.the(payment)
own.the(customer)

A branded rail in harmony with your existing infrastructure. Live in weeks.

$ get-started read docs →

POST/v1/payments/intent

// Create a branded payment intent

{
  "amount": 4500,
  "currency": "usd",
  "retailer_id": "brand_001",
  "cashback_pct": 5.0
}

// ← response

200 OK14ms

{
  "id": "pi_WDG_8f3a2c1d",
  "status": "ready",
  "cashback_earned": 225
}

connected_fis live